User experience

Design of a review site for schools

Skolrek is a start-up aiming to help parents and students in Sweden to choose the school that is right for them or their children. This is done by making it possible to review elementary and high schools. Together with a UX researcher I crafted the user experience from scratch, starting with the development of the personas and then testing out our hypothesis about their needs with surveys. After that was done, we made wireframes which were tested on potential users before choosing the final design. I was furthermore responsible for creating the visual design, and briefing our developer on how it should be implemented.

My role: UX-designer / Art Director.