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User experience

UX/UI DESIGN FOR RED CROSS



While styding at Hyper Island we got an breif from Red Cross. During the refugee crises the Red Cross got an large increase in one-time-donations, but 85% of these one-time-donors do not donate again. Our brief was to get these one-time-donors to take part in a digitally engaging journey that converts them into regular donors?

After extensive research, collecting insights, prototyoing and testing various ideas, we reached a solution that we think could make one time donors come back. By showing them what there donation hed given and by making the donationprocess more social and with a strive to reach a goal, the donation process will be more engaging.

My role: UX-designer / Art Director.