During the refugee crises the Red Cross got an large increase in one-time-donations, but 85% of these one-time-donors do not donate again. Our brief was to get these one-time-donors to take part in a digitally engaging journey that converts them into regular donors?
After extensive research, collecting insights, prototyoing and testing various ideas, we reached a solution that we think could make one time donors come back. By showing them what there donation hed given and by making the donationprocess more social and with a strive to reach a goal, the donation process will be more engaging.
My role: UX-designer / Visual designer.